Have you ever felt like your Airbnb hosts’ property is yours? Psychological Ownership and P2P services

In their current research, Giovanni Pino (University of Chieti-Pescara), Marta Nieto-García (Portsmouth Business School) and Carol X. Zhang (Nottingham Business School) take a closer look at psychological ownership in the context of peer-to-peer (P2P) services. P2P services, like AirBnB or carpooling, do not involve ownership transfer; consumers can make use of resources without the responsibility associated with ownership. However, consumers still may experience psychological ownership toward their service providers’ resources, such as their house or car. The research of Pino and colleagues demonstrates that (1) customer–service provider identification engenders a sense of psychological ownership toward a P2P service setting, (2) psychological ownership, in turn, fosters customer attitudinal and behavioral loyalty, and, (3) cooperative interactions between customers and service providers moderate the effect that customer–service provider identification exerts on customer loyalty via psychological ownership. Thus, the consumers’ feeling of psychological ownership is relevant to P2P services as it might result in a favourable disposition toward a certain service and motivates consumers to use the same service again in the future. A lack of connection might not only result in limited interest in reusing the resources but, in some cases, might even promote misbehaviour.

You can read more about this research here.

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