“I am surprised that [psychological ownership] did not make it into the marketing and consumer psychology literature until recently. There are so many ways that it is applicable from product acquisition, to use, to disposition. As a field, we are just beginning to tap into it.”
After a number of amazing guest posts and news about a variety of ownership workshops, symposia and events, we are really happy to be back with a well-deserved addition to our Featured section. More specifically, we are delighted to introduce Joann Peck to you and show you what she has to say about her relationship with the phenomenon that we call psychological ownership.
Joann is currently engaged in a triple role as an Associate Professor of Marketing, Associate Dean of the Undergraduate program as well as Interim Director of the MBA Bolz Center for Arts Administration at the University of Wisconsin-Madison. In her research, she mainly focuses on psychological ownership and how it relates to haptics, i.e. the sense of touch. Beyond PO and touch, she is currently working on a plethora of exciting new projects, which she briefly touches on in the interview.If you are just as curious as we are about what Joann is up to next and how she sees the field evolving, you should definitely not miss this interview. For the full interview simply follow us this way.