At the upcoming Society for Consumer Psychology (SCP) conference in Huntington Beach, CA, there will be a session dedicated to the topic of psychological ownership. The session is called “Experiencing ‘MINENESS’: Extensions of Psychological Ownership in New Consumer Contexts” and is chaired by Ipek Demirdag, University of California Los Angeles. According to the conference website, it includes the following talks: “Creating Ownership Where Ownership Does not Exist: Psychological Ownership Increases Enjoyment in Sharing Economy” (Demirdag and Shu); “Virtual Touch Facilitates Psychological Ownership of Products in Virtual Reality” (Luangrath, Peck, Hedgcock, and Xu); “‘It Can (Cannot) Be Mine’: How a Person in a Photo Impacts the Viewer’s Perception of a New Experiential Product” (Lu, Peck, and Barfield); and “Psychology of Heritage: The Endowment Effect for Extraordinary Goods” (Christensen and Shu). The session will take place on Saturday 7 March from 9:10 to 10:30 am at Salon F of Hyatt Regency Hotel in Huntington Beach, CA. If you are attending the conference, don’t forget to mark your calendars. We are excited to hear more about current developments in psychological ownership research!