Just owned – already ‘mine’?

Have you ever wondered how much time is required before we see owned objects as reflections of ourselves? It is known from prior research using various explicit measures such as favourability ratings that people tend to associate owned objects with the self. What is less known though is how long it takes for associations between owned objects and the self to emerge. A new study by A. Nicole LeBarr and Judith M. Shedden (McMaster University, Canada) distinguished between newly-owned and already-owned objects in order to provide an answer to this question with the help of implicit measures. According to the results of the study, people were fast at associating owned objects with themselves even if they had owned them just for a few minutes. Apparently, the time between owning a new object and viewing it as a reflection of ourselves might be much shorter than previously thought.

You can read more about this research here.

Leave a Comment

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s