Even simple strategies can promote psychological ownership and stewardship behavior.  We can use these insights to support favourable outcomes, such as a good management of common resources (e.g. safe water sources).

As part of the opening of the POP Library at the WU Vienna, Bernadette Kamleitner and Jennifer Inauen address questions about this topic and explore why psychological ownership could be the key for sustainable change.

Find out how the way we perceive and interact with our possessions has the potential to not only improve our individual health, but also change our entire society in the video below.