How can psychological ownership facilitate personal and public health? – Bernadette Kamleitner in conversation with Jennifer Inauen

Even simple strategies can promote psychological ownership and stewardship behavior.  We can use these insights to support favourable outcomes, such as a good management of common resources (e.g. safe water sources).

As part of the opening of the POP Library at the WU Vienna, Bernadette Kamleitner and Jennifer Inauen address questions about this topic and explore why psychological ownership could be the key for sustainable change.

Find out how the way we perceive and interact with our possessions has the potential to not only improve our individual health, but also change our entire society in the video below.

Are Your Fries Less Fattening than Mine?

Buying a bigger package of chocolate bars to share with your friends? Or sharing fries at a restaurant with your partner? How does that impact your health?

The popularity of share-size snacks and shared plate options in restaurants has grown and so did concerns over how food sharing may be impacting health. Nükhet Taylor (Ryerson University) and Theodore J. Noseworthy (York University) address this question in their current research. Their empirical studies suggest that food sharing reduces perceived ownership, which, in turn, leads people to mentally decouple calories from their consequence. Sharing food is not biasing caloric estimates but sharing is biasing how consumers construe the consequence of their caloric intake. Lower perceived ownership makes caloric intake seem inconsequential as food appears less fattening when it is shared.

You can read more about this research here.